Signature Meals: Nopa Burger

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Continuing with his work of chronicling the daytime prep at Nopa, Eliot Weisberg, gives us a coveted, unprecedented glimpse into the making of Nopa’s most popular dish – the hamburger. Nopa sells about 30,000 of these each year, but, most often we are left to ogle at the finished product. No longer!

In this fast-moving profile, you’ll see all of the secrets: the cutting, grinding, baking, toasting, frying and frying again. This video has been oft requested and a longtime in the making, so feel free to share the video-it’s way easier than sharing than the burger.